Cut & Post: Jewish Midwestern Cuisine

A Bubbe Who Feeds Us All
For Avrom Honig, founder of Chalutz Productions, necessity was the grandmother of invention. Filming his now 85-year-old Bubbe cooking in 2006 became his media entrée and the start of a culinary collaboration. “I never expected to become so close to my grandmother and that I would always be able to share with future generations her legacy in the kitchen,” he admits. That serendipitous sharing is now two-fold: a Jewish Life TV vodcast called Feed Me Bubbe ( and a new cookbook of the same name (Feed Me Bubbe: Recipes and Wisdom from America’s Favorite Online Grandmother ) from Running Press, winner of a gold Mom’s Choice Award.

If the recipes—from brisket and potato kugel to salmon and vegetarian tzimmes—are simple, the accompanying wisdom is gourmet. Both the vodcasts and cookbook sparkle with insights about kashrut, Yiddish (even a Yiddish word of the day) and Jewish life, so much so that her legion of fans have “adopted” Bubbe—aka Bayla Sher—a former bank teller in Massachusetts, as a kind of online grandmother. “I only now understand e-mail, Twitter, Facebook and video productions because of my grandson,” she reveals. —Jules Becker

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About chalutzproductions

Chalutz is the hebrew word for pioneer and the name fits since the online broadcasting world is an experience which Podcasters and Vidcasters were pioneering at the time of our creation.

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